Platform Marketing

LinkedIn Marketing

The #1 platform for B2B lead generation.

Organic content, paid Sponsored Content, Lead Gen Forms, InMail and account-based campaigns — built around how decision-makers actually evaluate B2B vendors.

At a glance

Key takeaways

Reach the professionals who matter — high-value B2B leads and authority positioning on the #1 platform for business.

  • Why LinkedIn marketing: 80% of B2B leads from social come through LinkedIn, and 4 in 5 LinkedIn members drive business decisions.
  • LinkedIn ad types we run: Sponsored Content, Sponsored Messaging, Lead Gen Forms and Dynamic Ads — selected and stacked for your objective.
  • Our proven process: Profile and page optimisation, audience and account targeting, content and creative, campaign execution, then analyse and optimise.

Overview

Reach the professionals who matter — high-value B2B leads and authority positioning on the #1 platform for business.

Why LinkedIn marketing

80% of B2B leads from social come through LinkedIn, and 4 in 5 LinkedIn members drive business decisions.

Reach decision-makers
The only platform where you can target by job title, company size, industry and seniority.
B2B lead generation
Native Lead Gen Forms auto-fill user data — less friction, higher conversion.
Thought leadership
Strategic content and engagement that positions your brand as an industry authority.
Higher conversion value
LinkedIn leads convert at higher deal values than any other social platform.
Account-based marketing
Target specific companies and stakeholders with tailored campaigns — ideal for enterprise sales.
Transparent analytics
Track engagement, leads, cost-per-lead and pipeline influence with custom dashboards.

LinkedIn ad types we run

Sponsored Content, Sponsored Messaging, Lead Gen Forms and Dynamic Ads — selected and stacked for your objective.

Sponsored Content
Native feed ads for awareness, engagement and site traffic.
Sponsored Messaging
Personalised InMail campaigns delivered directly into prospects' inboxes.
Lead Gen Forms
Capture quality leads without sending users off-platform.
Dynamic Ads
Personalised ads that adapt to each viewer using their profile data.

Our proven process

Profile and page optimisation, audience and account targeting, content and creative, campaign execution, then analyse and optimise.

LinkedIn Marketing · FAQs

Common questions about linkedin marketing

What South African businesses ask us most often before starting linkedin marketing with Black & Yellow.

What does linkedin marketing include at Black & Yellow?
Organic content, paid Sponsored Content, Lead Gen Forms, InMail and account-based campaigns — built around how decision-makers actually evaluate B2B vendors. Every linkedin marketing engagement is built around your business goals and integrates with the rest of our digital marketing services where it makes sense — from SEO and content creation to social media and lead generation.
How much does linkedin marketing cost in South Africa?
Pricing for linkedin marketing depends on scope, channels and how much creative is produced. Most South African SMEs invest from R8 000 – R25 000 per month for managed work, while project-based briefs are quoted on the deliverables. We share a fixed scope and price before any work starts — no open-ended retainers.
How long before we see results from linkedin marketing?
For paid channels you'll typically see meaningful data inside 30 days. SEO, content creation and brand creation compound over 3 – 6 months. We report monthly so you can see momentum and reallocate budget early if a channel is outperforming. Pair this with an integrated digital strategy and results land faster.
Why work with Black & Yellow for linkedin marketing?
We're a Johannesburg creative agency with 20+ years of work across brands like FNB, BMW, SodaStream and Lavazza. Linkedin marketing sits inside a team that also owns web development, content creation and social media — so your campaigns inherit one consistent brand and one accountable point of contact.

Let's build something worth talking about.

Tell us about your project and we'll come back with a plan.

Request a quote