A repeatable pipeline of qualified leads.

Lead Generation · FAQs

Common questions about lead generation

What South African businesses ask us most often before starting lead generation with Black & Yellow.

What does lead generation include at Black & Yellow?

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We combine landing pages, paid media, email nurture sequences and CRM integrations to deliver a consistent pipeline of qualified leads. Every lead generation engagement is built around your business goals and integrates with the rest of our digital marketing services where it makes sense — from SEO and content creation to social media and lead generation.

How much does lead generation cost in South Africa?

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Pricing for lead generation depends on scope, channels and how much creative is produced. Most South African SMEs invest from R8 000 – R25 000 per month for managed work, while project-based briefs are quoted on the deliverables. We share a fixed scope and price before any work starts — no open-ended retainers.

How long before we see results from lead generation?

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For paid channels you'll typically see meaningful data inside 30 days. SEO, content creation and brand creation compound over 3 – 6 months. We report monthly so you can see momentum and reallocate budget early if a channel is outperforming. Pair this with an integrated digital strategy and results land faster.

Why work with Black & Yellow for lead generation?

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We're a Johannesburg creative agency with 20+ years of work across brands like FNB, BMW, SodaStream and Lavazza. Lead generation sits inside a team that also owns web development, content creation and social media — so your campaigns inherit one consistent brand and one accountable point of contact.