Platform Marketing

Facebook Marketing

Performance marketing at the world's largest scale.

Strategy, creative, audience research and full-funnel paid campaigns on the world's most powerful performance platform — for ecommerce sales, B2B leads and brand awareness.

At a glance

Key takeaways

Reach billions, convert thousands — Facebook strategies that turn scrollers into buyers and followers into advocates.

  • Why Facebook marketing: Nearly 3 billion monthly users, unmatched targeting and a battle-tested ad platform — still the most cost-effective channel at scale.
  • Facebook ad types we run: Image, video, dynamic product and lead-gen — chosen and combined for your objective.
  • Our proven process: Audit and strategy, audience research, creative development, campaign launch with structured A/B testing, then optimise and scale.

Overview

Reach billions, convert thousands — Facebook strategies that turn scrollers into buyers and followers into advocates.

Why Facebook marketing

Nearly 3 billion monthly users, unmatched targeting and a battle-tested ad platform — still the most cost-effective channel at scale.

Massive audience reach
Access to virtually every demographic and market segment imaginable.
Laser-focused targeting
Target by age, location, interests, behaviours and life events to reach the exact people most likely to buy.
Scalable growth
Start small and scale fast — full control over spend as results come in.
Rapid testing
Test creatives, audiences and messaging in real time — find winners in days, not months.
Community building
Build engaged communities with Pages, Groups and Messenger.
Full-funnel analytics
Track every impression, click and conversion to see where the budget works hardest.

Facebook ad types we run

Image, video, dynamic product and lead-gen — chosen and combined for your objective.

Image & carousel ads
Eye-catching static and multi-image ads that stop the scroll and drive clicks.
Video ads
Short and long-form video that tells your brand story and demonstrates products.
Dynamic product ads
Automatically show the right products to people who've browsed your store.
Lead generation ads
Capture leads inside Facebook with pre-filled forms that reduce friction.

Our proven process

Audit and strategy, audience research, creative development, campaign launch with structured A/B testing, then optimise and scale.

Facebook Marketing · FAQs

Common questions about facebook marketing

What South African businesses ask us most often before starting facebook marketing with Black & Yellow.

What does facebook marketing include at Black & Yellow?
Strategy, creative, audience research and full-funnel paid campaigns on the world's most powerful performance platform — for ecommerce sales, B2B leads and brand awareness. Every facebook marketing engagement is built around your business goals and integrates with the rest of our digital marketing services where it makes sense — from SEO and content creation to social media and lead generation.
How much does facebook marketing cost in South Africa?
Pricing for facebook marketing depends on scope, channels and how much creative is produced. Most South African SMEs invest from R8 000 – R25 000 per month for managed work, while project-based briefs are quoted on the deliverables. We share a fixed scope and price before any work starts — no open-ended retainers.
How long before we see results from facebook marketing?
For paid channels you'll typically see meaningful data inside 30 days. SEO, content creation and brand creation compound over 3 – 6 months. We report monthly so you can see momentum and reallocate budget early if a channel is outperforming. Pair this with an integrated digital strategy and results land faster.
Why work with Black & Yellow for facebook marketing?
We're a Johannesburg creative agency with 20+ years of work across brands like FNB, BMW, SodaStream and Lavazza. Facebook marketing sits inside a team that also owns web development, content creation and social media — so your campaigns inherit one consistent brand and one accountable point of contact.

Let's build something worth talking about.

Tell us about your project and we'll come back with a plan.

Request a quote