Digital Marketing

PPC Management

Put your business at the top of search — instantly.

Google Search, Shopping, Display remarketing, YouTube and Microsoft Ads — keyword research, ad creation, bid management, landing pages and continuous A/B testing under one roof.

At a glance

Key takeaways

Pay-per-click campaigns that turn ad spend into measurable revenue — more clicks, more conversions, more ROI.

  • PPC management, covered: Everything needed to run profitable paid search — and nothing you don't.
  • Every ad type. One strategy.: Search, Shopping, Display and Bing — coordinated for full coverage of the funnel.
  • Our results-driven process: Audit, keyword mapping, ad creation, bid management, landing pages, then daily monitoring and monthly reporting.

Overview

Pay-per-click campaigns that turn ad spend into measurable revenue — more clicks, more conversions, more ROI.

PPC management, covered

Everything needed to run profitable paid search — and nothing you don't.

Keyword research
We research thousands of keywords, measuring volume, competition and cost to find the highest-value opportunities.
Ad creation
Compelling headlines, persuasive copy and eye-catching creative — A/B tested to find the highest-performing ads.
Bid management
Competitive bids that outrank competitors without burning through your budget.
Landing page optimisation
Conversion-focused pages aligned to your ads — clicks turn into customers.
Performance monitoring
Daily tracking of clicks, impressions, conversions and CPC, with rapid course-correction when results dip.
A/B testing & optimisation
Continuous split testing on copy, headlines, keywords and audiences for stronger results month on month.

Every ad type. One strategy.

Search, Shopping, Display and Bing — coordinated for full coverage of the funnel.

Google Search Ads
Custom ads appear at the top of results, driving high-intent traffic directly to your site.
Google Remarketing
Branded display ads follow recent visitors across thousands of sites to lift conversion.
Google Shopping
Product-focused ads that put your inventory in front of buyers ready to spend.
Bing & Microsoft Ads
Reach an often-overlooked audience with typically lower CPCs and less competition.

Our results-driven process

Audit, keyword mapping, ad creation, bid management, landing pages, then daily monitoring and monthly reporting.

PPC Management · FAQs

Common questions about ppc management

What South African businesses ask us most often before starting ppc management with Black & Yellow.

What does ppc management include at Black & Yellow?
Google Search, Shopping, Display remarketing, YouTube and Microsoft Ads — keyword research, ad creation, bid management, landing pages and continuous A/B testing under one roof. Every ppc management engagement is built around your business goals and integrates with the rest of our digital marketing services where it makes sense — from SEO and content creation to social media and lead generation.
How much does ppc management cost in South Africa?
Pricing for ppc management depends on scope, channels and how much creative is produced. Most South African SMEs invest from R8 000 – R25 000 per month for managed work, while project-based briefs are quoted on the deliverables. We share a fixed scope and price before any work starts — no open-ended retainers.
How long before we see results from ppc management?
For paid channels you'll typically see meaningful data inside 30 days. SEO, content creation and brand creation compound over 3 – 6 months. We report monthly so you can see momentum and reallocate budget early if a channel is outperforming. Pair this with an integrated digital strategy and results land faster.
Why work with Black & Yellow for ppc management?
We're a Johannesburg creative agency with 20+ years of work across brands like FNB, BMW, SodaStream and Lavazza. Ppc management sits inside a team that also owns web development, content creation and social media — so your campaigns inherit one consistent brand and one accountable point of contact.

Let's build something worth talking about.

Tell us about your project and we'll come back with a plan.

Request a quote