Build & Develop

CRM

A CRM your team actually uses — and your revenue actually feels.

We implement, configure and integrate leading CRM platforms — HubSpot, Salesforce, Zoho and more — and connect them to your website, marketing and sales tooling so every lead, deal and customer interaction lives in one place.

At a glance

Key takeaways

CRM setup, integration and automation to centralise your customer data and grow revenue.

  • What our CRM service includes: From platform selection through to rollout and ongoing optimisation, we build CRM systems your team can run with.
  • Why it matters: A well-implemented CRM shortens sales cycles, lifts win rates and stops leads slipping through the cracks.

Overview

CRM setup, integration and automation to centralise your customer data and grow revenue.

What our CRM service includes

From platform selection through to rollout and ongoing optimisation, we build CRM systems your team can run with.

Platform selection & setup
HubSpot, Salesforce, Zoho or Pipedrive — we pick the right fit and configure it around your sales process, not someone else's template.
Pipeline & process design
Custom pipelines, stages, fields and lifecycle stages that mirror how your team actually sells and serves customers.
Website & marketing integration
Forms, chat, ads, email and analytics wired into the CRM so every lead is captured, scored and routed automatically.
Workflow automation
Lead assignment, follow-up sequences, task creation and deal-stage automations that remove manual admin.
Reporting & dashboards
Sales, marketing and service dashboards that give leadership a single source of truth.
Training & adoption
Hands-on enablement and documentation so the team actually uses the system after launch.

Why it matters

A well-implemented CRM shortens sales cycles, lifts win rates and stops leads slipping through the cracks. A badly implemented one becomes shelfware — we make sure yours is the first kind.

CRM · FAQs

Common questions about crm

What South African businesses ask us most often before starting crm with Black & Yellow.

What does crm include at Black & Yellow?
We implement, configure and integrate leading CRM platforms — HubSpot, Salesforce, Zoho and more — and connect them to your website, marketing and sales tooling so every lead, deal and customer interaction lives in one place. Every crm engagement is built around your business goals and integrates with the rest of our digital marketing services where it makes sense — from SEO and content creation to social media and lead generation.
How much does crm cost in South Africa?
Pricing for crm depends on scope, channels and how much creative is produced. Most South African SMEs invest from R8 000 – R25 000 per month for managed work, while project-based briefs are quoted on the deliverables. We share a fixed scope and price before any work starts — no open-ended retainers.
How long before we see results from crm?
For paid channels you'll typically see meaningful data inside 30 days. SEO, content creation and brand creation compound over 3 – 6 months. We report monthly so you can see momentum and reallocate budget early if a channel is outperforming. Pair this with an integrated digital strategy and results land faster.
Why work with Black & Yellow for crm?
We're a Johannesburg creative agency with 20+ years of work across brands like FNB, BMW, SodaStream and Lavazza. Crm sits inside a team that also owns web development, content creation and social media — so your campaigns inherit one consistent brand and one accountable point of contact.

Let's build something worth talking about.

Tell us about your project and we'll come back with a plan.

Request a quote