Overview
Get cited by ChatGPT, Gemini, Perplexity and Google AI Overviews — the new front page of search.
What GEO covers
A complete optimisation programme built for how generative search actually works — citations, entities and authority, not just keywords.
- LLM citation audit
- We test how ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews currently answer the questions your buyers ask — and where your brand is (or isn't) mentioned.
- Answer-first content
- Pages restructured around clear questions, direct answers and supporting evidence — the format LLMs prefer to lift and cite.
- Entity & schema optimisation
- Organization, Product, FAQ, HowTo and Article schema plus knowledge-graph signals that help models recognise and trust your brand as an entity.
- Authority & off-site signals
- Mentions, citations and digital PR across the high-authority sources LLMs use as training and retrieval data.
- Conversational keyword research
- We map the long, natural-language prompts South Africans actually type into AI assistants — not just short-tail Google keywords.
- AI visibility tracking
- Ongoing monitoring of brand mentions, citations and ranking inside generative answers, with monthly reporting on share of voice.
Why GEO matters now
AI assistants are reshaping how buyers research and choose. If your business isn't in the answer, you're not on the shortlist.
- Search behaviour has shifted
- More South Africans start product, service and B2B research inside ChatGPT, Gemini and Perplexity — and never click through to a traditional results page.
- AI Overviews own the top of Google
- Google's AI Overviews now sit above the classic blue links for a growing share of commercial queries. GEO is how you earn placement inside them.
- Citations beat clicks
- Being named as the source inside an AI answer builds authority, trust and qualified demand — even when the user doesn't click.
- Compounds with SEO
- GEO and SEO share the same foundation — clean technical SEO, strong content and real authority. Done together, they multiply.
Built for the South African market
Local intent, local entities, local authority — we optimise for how AI models answer for SA buyers, in SA contexts, with SA sources.
- Local entity signals
- Google Business Profile, local citations and SA-specific structured data so models confidently associate your brand with the right city, region and market.
- SA-relevant sources
- Authority building through South African publications, directories and industry bodies the major LLMs actually retrieve from.
- Rand-denominated reporting
- Outcomes tracked in pipeline, leads and revenue — not vanity metrics.
Our proven process
AI visibility audit, entity and content strategy, on-site optimisation and schema rollout, off-site authority building, then continuous monitoring across every major generative engine.