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SEO is like that friend who always makes you sound better than what you actually are.

We build beautiful award winning websites, so what! Without anybody ever finding them or seeing them we are wasting our time and your hard earned money. SEO is simply the process of getting your website favored by search engines and listed as highly as possible (hopefully on page 1). It sounds easy, but actually it’s a highly complicated process of coding, content, linking, tagging and schmoozing with a robot (literally).

SEO stands for Search Engine Optimization which is fancy talk for getting your website ready for listings on Google and/or other search engines because believe it or not there is also life outside of Google (not much though).

Common misconceptions

There are numerous misconceptions about SEO, which are listed below for our information. At Black and Yellow we like to think of ourselves as pros, not because we like to blow our own whistle but because the stats prove themselves. Not only have we achieved page 1 rankings for most of our clients, but we have also managed to retain that number 1 ranking for them.

Having a good SEO plan is better than having a sale’s team that always hits target.

WE CAN HELP

Let us help you achieve the search results that your website deserves. Request a free website report by filling in your details. We will call you right back with tools to help your business make some serious cash… or like corporates like to call it, increase the bottom line darling.

No business is too small or too big for an SEO strategy. We have worked with start-ups, SME’s, corporates, entrepreneurs and celebrities.

SEO misconceptions

SEO is a quick fix

SEO is not a quick fix. If you’re looking for a quick fix then you more than likely need to try the PPC route. SEO takes time to implement and time to improve and change as to fit your market. To get any kind of positive results out of SEO, you need to think long term and be prepared to walk a road to success.

Can you pay for a page 1 listing

Yes and no. You can pay for an advert to appear on page 1, but you cannot pay for your website to appear naturally on page page 1. While your site is climbing the ranks to page 1 naturally, it works well to run a PPC campaign to get your ad on page 1 to help drive traffic.

Is SEO a setting on my website

Most hosting packages these days offer SEO as an add-on service or an add-on product for an up-sell fee. It’s not as easy as that though. SEO is a complex process that comprises of multiple steps. What you are being offered there is one of the steps in the process. you will most likely not achieve the best results with only those “bolt-on options.”

Is there such a thing as a bad website

Yes there is. A beautiful website is subjective, but a well developed website is not. Search engines penalize you for having a poorly developed website. Speed, load time, size, title length, over use of keywords etc are a few of the things that you could get wrapped on the knuckles for.

Just for your enjoyment, here are the top 10 Google searches for 2017.