PPC and Google Ads Services
At Black and Yellow Agency, we help businesses maximize their online visibility and drive qualified traffic with precision-targeted PPC (Pay-Per-Click) and Google Ads campaigns. Whether you’re looking to boost brand awareness, increase sales, or improve ROI, our team has the expertise to make it happen.
What is PPC Advertising?
PPC is a model of online advertising where you only pay when someone clicks on your ad. This makes it a cost-effective way to reach your target audience. Google Ads is the most popular PPC platform, offering tools to display ads on search results, YouTube, and Google’s Display Network.
Our Google Ads Services
1. Campaign Setup and Strategy
We conduct detailed research to identify the best keywords, audience demographics, and geographic targeting. This ensures your ads are seen by the right people at the right time.
2. Ad Creation
We design visually appealing and persuasive ads that grab attention. From text ads for search results to banner ads for the display network, we craft each campaign to fit your brand and goals.
3. Performance Optimisation
nce your campaign is live, we continually monitor performance. Adjusting bids, testing new ad copy, and refining targeting are just some ways we keep your campaign on track.
Why Choose Black and Yellow Agency for PPC?
- Data-Driven Approach: We use analytics tools to track every click and conversion.
- Proven Results: Our clients see an average of a 200% increase in ROI within three months.
- Transparent Reporting: We provide detailed reports showing what’s working and what can improve.
Let’s Work Together
Ready to supercharge your marketing with PPC and Google Ads? Contact Black and Yellow Agency today to start seeing real results from your ad spend.
PPC FAQs
PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time their ad is clicked. Platforms like Google Ads display these ads based on targeted keywords, audience behavior, and demographics to maximize visibility and conversions.
The cost of PPC varies depending on your industry, competition, and keywords. On average, advertisers spend what they want to as a monthly ad budget. However, we work within your budget to optimise spending and maximise ROI.
PPC campaigns can yield quick results—often within a few days of launching—if they’re set up correctly. However, optimal performance typically takes 2–4 weeks as campaigns are fine-tuned.
Organic search results are unpaid and rely on SEO to rank on search engines, while paid search (PPC) allows you to pay for ad placement. PPC ensures immediate visibility, whereas SEO is a long-term strategy.
Key metrics include click-through rate (CTR), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS). At Black and Yellow Agency, we provide detailed reports to track your performance.
Yes! PPC is cost-effective and scalable, making it ideal for small businesses looking to grow. A well-targeted campaign can deliver high returns, even on a modest budget.
Absolutely! Display and video ads on platforms like Google’s Display Network and YouTube are excellent for increasing brand recognition and reaching new audiences.
Got more questions? Contact us at Black and Yellow Agency, and we’ll be happy to guide you!