Consumers are bombarded all day, every day with information. How will your information seem any different? As human beings in a consumer driven world, we are now instantly trained to filter out what is less relevant as a first step.
If your message is even perceived to be too much to read right now, then it will get looked over and possibly filed into the ‘I read this someday’ file. We all know what happens then Bob.
Email lists depreciate daily. Using an old list that you gathered months or years ago sadly won’t cut it. Laws around sending emails to people that haven’t opted into your list are so strict that ignoring them could get you looking through some bars for a while… know what I mean Bob?